When the video from Mayer Hawthorne's .'I Wish It Would Rain' was shot, the idea was to 'animate' some sort of cloud effect in post. The director had tried something a bit more CGI/ photo realistic, to no avail.
I suggested they try a more 'Roger Rabbit' abstract approach. I mentioned that they weren't kidding anyone that it's a real rainstorm, let's animate a more cartoon version, more as a gag! We tried a range of art style and motion to find the right fit for the mood of the song. From there, we tested a few shots as well as drummed up a few composites for approval.
We ended up with a nice mid-real/ cartoonish effect that seemed to work and ended up being a lot of fun!
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