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Wild Hares

Updated: Jan 7

Years ago, I was asked to develop an idea for a series of skateboard wheels that were targeted toward the younger set. I was given the name Wild Hares, and decided to give it a very Warner Brothers style.



After I was given multiple wheels for the artwork to be printed on, I tried to get a little more elaborate. We were permitted only 4 colors on these, so, off the bat, I knew I’d go with a green and orange ‘carrot color scheme.



The narrative I’d come up with involved a rabbit that had eaten radioactive carrots, and became the 'Wild Hare’ From there, a cat and mouse story evolved featuring a farmer named 'Annie’ who employed increasingly brutal, militaristic methods of dealing with the Wild Hare:





After about 2 years and about 10 or so wheel graphics and clothing had come out, Wild Hares was discontinued. It was a one of the funner projects I’d had a chance to work on, and great lesson in graphic identity and marketing.




#SantaCruzSkateboards #speedwheels #nhs #santacruzskateboards #Creature #Skateboards #skateboardingart #graffiti #jamesreitano #tfustudios

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